GOAL: Adobe asked us to revamp their social media content in 2016 with a campaign that was innovative, youthful, engaging and drove loyalty for the Photoshop brand. Based on these objectives, Instagram was the perfect social platform to showcase highly visual creative stories and inspire a younger audience.
OVERVIEW: Nothing is more dangerous than playing it safe—when it comes to creativity, that is. Often, the best ideas are inspired by a new point of view. And being forced out of one’s comfort zone, to see through someone else’s eyes, can be the very thing that breaks down creative boundaries.
But to find fresh perspective, you first have to push yourself. It can be uncomfortable, challenging, and scary, but you must want to see the world differently tomorrow than you saw it today. To prove our point, we created #Collabograms, a three-part video series in which we pair unlikely duos, who specialize in different art forms, and challenge them to create something truly unique together. And, as the name suggests, Instagram was our chosen platform.